Things to pay attention to when leveraging AI-generated copywriting for visual ads
More and more brands are starting to leverage AI-generated copywriting for visual ads, to increase efficiency and improve sales conversions.
One example is Samsonite-- a premium luggage brand generating $3.7B annual sales who has been leveraging Ise AI to generate compelling commerce product photography, videos, as well as copy that aligns perfectly with its brand voice, while optimizing for conversions on multiple sales channels.
Here are the aspects that are important to keep in mind when leveraging AI for copywriting:
Brand Voice Preservation
One of the key features of Ise AI's implementation for Samsonite is maintaining each of its child brand's signature tone and messaging, from Samsonite Red and American Tourister to Samsonite Kids and the latest brand that is under development. The AI-generated content captures each brand's unique flair, ensuring consistency across all platforms [2].
Sales Channel Optimizations
Ise AI tailors AI visuals and copy for different sales channels, each with its unique requirements:
Amazon: The AI focuses on incorporating relevant keywords such as "lightweight luggage," "spinner wheels," and "TSA-approved locks" to improve search visibility.
Instagram: Here, the AI generates captions that are both engaging and hashtag-optimized, using trending travel-related tags to increase reach.
Company Website: For Samsonite's official site, the AI creates detailed product descriptions that highlight unique features and benefits, enhancing the overall user experience[4].
Trend Tracking
To best optimize for conversions, your retail AI copy provider must also monitor and incorporate current trends. Specifically, it should:
Identify and utilize viral hashtags related to travel and lifestyle.
Adapt copy to reflect seasonal trends, such as "summer getaways" or "holiday travel essentials."
Keep track of emerging travel preferences, like sustainable tourism, and incorporates these themes into the generated content.
Measurable Impact
The implementation of Ise AI has yielded significant results for Samsonite:
Increased engagement rates across social media platforms
Improved search rankings for key product categories
Higher conversion rates on product pages with AI-optimized descriptions
Time and cost savings, enabling 4x faster live-to-site of new products
As your brand starts to harness the power of retail AI, make sure to consider these aspects to maintain your unique brand voice and ensure that your product listings convert.
