We have written extensively about the potential of Generative AI for turbocharging creative fields like design and marketing. In the past, many brand marketers could not leverage editorial-grade content as frequently as they would like due to bottlenecks around turnaround time, budget, and usage rights. Using Generative AI tools and platforms like Ise AI, brand marketers can now create editorial-grade content at 1/10th typical time and cost.

In this article, we want to bring this argument to life with four tactical Ise AI use cases and visual examples. Do check out our older articles on our Substack or website blog page if you haven’t to see a deeper dive on time and cost savings that can be unlocked with Ise AI.

Use Case 1: Remix Products into Editorial Marketing Shoots

How it works: Customers provide basic photos of a reference product and a reference editorial scene or sketch as inputs for the Ise Intern. Our platform then generates visually stunning outputs t

hat reproduces the reference product (color, fabric, silhouette and other details) to a high degree of fidelity -- an active area of AI research where Ise AI is leading state-of-the-art.

Why it matters: This use case eliminates the need for extensive coordination with production teams and expensive photoshoot budgets. There is no need to re-shoot a winning editorial concept in order to feature new product lines and SKUs.

Use Case 2: Remix Products into On-Model, In-Studio Marketing Shoots

How it works: Customers upload basic photos of a reference product and select an AI model. The Ise Intern then places the reference product onto the desired AI model, again controlling for a high degree of fidelity when reproducing product details. Our platform also offers the flexibility to swap faces and body shapes of AI models, allowing marketers to tailor the visuals to their target audience.

Why it matters: In addition to extensive time and cost savings, this use case helps brands create diverse and inclusive marketing content.

Use Case 3: Remix New Ideas (Color, Fabric) into Existing Shoots

How it works: Customers upload basic product photo of a reference product, and select either color (specific hex / Pantone code) or fabric (from our fabric library) for remixing. The Ise Intern then generates outputs that integrate desired elements, holding product details like silhouette and logo placements constant.

Why it matters: Brands can save on costs from physical sampling processes and time spent waiting for sample shipments. Additionally, brands can go to market with concepts using photo-realistic renditions generated by the Ise Intern and test for market feedback before producing at scale, thereby reducing inventory risks.

Use Case 4: Remix Ideas into New Shoots for Market Testing

How it works: Customers can either upload a sketch of unlaunched product concepts, or upload an existing product in the brand catalog. Based off of that input, the Ise Intern will generate photorealistic visualizations that are customized to the brand’s aesthetics.

Why it matters: With a single click, marketers and category managers can validate market demand directly with retail buyers or DTC preorders. Additionally, brands can remix existing catalogs into new designs, delivering fresh and engaging content to captivate their target audience

Ise AI uses gen AI to help creative teams make editorial-grade product photoshoots in minutes rather than weeks, so that retail brands can launch fresh marketing content on-demand. We’ve been working with brands that sell a large range of products including home appliances, handbags, food, and apparel. You can reserve a spot on our waitlist today by contacting vanessa@ise-ai.com.