Why you should add a video to every product PDP
Impact on conversions
Adding videos to product detail pages (PDPs) can significantly boost conversion rates compared to using only static images. An A/B test showed that on-model videos increased the 'Add to bag' ratio by 3.2% and overall conversion rates by 8.1%[1]. Videos provide a more immersive experience, helping users better understand and engage with products, which can lead to higher confidence in purchasing decisions[5]
But aren’t videos expensive?
Not anymore. There is a new tool on the market— Ise AI— that helps you convert custom product image to video without having to pay $10k for a photoshoot. For example, here’s the image a formal gown company making over $180M in annual sales provided from its catalog to Ise AI.
Ise AI then created the following AI generated video to make the product listing much more compelling:
Here’s another example from a different formalwear company based in New York City. The customer image input was the following studio image.
Ise AI converted the studio image into both (1) a lifestyle image showcasing the dress in an actual wedding location and (2) a custom product video.
Now that custom product video production costs are commoditized by Ise AI, the world is your oyster.
