How to use AI to generate commerce photography props

Creating compelling product photography is crucial for e-commerce success. By leveraging AI tools like Ise AI, you can enhance your product images with custom-generated props that align with your brand and campaign goals. When used strategically, props can help communicate premium branding and increase your brand's pricing power.

Here's how to use AI to add props to your commerce photography, whether it's done in real-life or via an artificial intelligence photoshoot:

Planning Your Shoot

Define Campaign Goals and Brand Guidelines
Before diving into prop generation, clearly outline your campaign objectives and ensure they align with your brand's visual identity. This will guide your prop choices and overall aesthetic.

Gather Inspiration
Research aspirational brands in your industry and collect reference images that resonate with your vision. Pay close attention to the props they use and analyze how these elements contribute to the brand's image and perceived value of the product.

Prop Selection and Generation

Decide on composition and identify key props
Based on your research, decide which props will best complement your product and reinforce your brand message. Think through how you want these elements to fit into and enhance the overall composition of the product images.

Ensure color compatibility

It is important to make sure that the colors of your props are harmonious with the color of your product. You should also avoid choosing prop colors that would take attention away from your products, e.g. colors that are overly glittery or bright.

Create a Detailed Brief
Now prepare a brief for Ise AI, like how you would for a content agency:

• Brand guidelines (color and style preferences)

• Inspo photos with the compositions you want

• Desired prop descriptions

• Lighting conditions

• Any specific details or features

Using Ise AI

Masking and Composition
Ise AI allows you to maintain your target composition by masking out specific areas of your image for editing. This ensures that generated props fit seamlessly into your existing layout.

Prop Generation
The AI will generate new objects within the masked areas based on your brief. It's important to provide clear and detailed instructions to achieve the best results. Ideally provide image references for the props, as textual descriptions often fail to capture the details of the props you're hoping to feature. Ise AI will not follow your prop image references pixel to pixel (in fact it would be morally questionable and potentially legally unsafe to do so), but will generate new props with sufficient fidelity to your goals.

Lighting and Shadow Correction
One of Ise AI's key features is its ability to apply lighting and shadow corrections to the generated props. This crucial step ensures that the new elements blend naturally with the existing image, avoiding a cut-and-paste appearance.

By following this process, you can create professional-looking commerce product photography with custom props that elevate your brand and drive conversions. Ise AI's advanced capabilities allow you to achieve high-quality results efficiently, saving time and resources compared to traditional prop sourcing, commerce photography, and Photoshop editing methods.