How to style models strategically in commerce product photography

Styling models for brand photoshoots strategically can not only increase conversions for your products, but also cement a premium branding for higher pricing power.

Fabric and Fit

Tucking Techniques
Certain fabrics look better tucked or untucked depending on the desired effect. Silk blouses and crisp cotton shirts often benefit from a neat tuck to create a polished silhouette[1]. However, for a more relaxed yet sophisticated look, consider leaving shirts untucked, as this can create a fresh and modern appearance[2].

Peplum Styling
Peplum tops should always be left untucked to showcase their distinctive flared shape. This silhouette adds a touch of femininity and can create an hourglass effect, making it ideal for premium brand imagery[1].

Color Coordination

Denim Pairings
When styling denim, consider the color palette carefully. Dark wash jeans pair beautifully with jewel-toned tops for a rich, luxurious look. Light wash denim can be elevated with crisp white or pastel shirts for a fresh, high-end aesthetic.

Accessorizing

Jewelry Essentials
Always add jewelry to the ears and hands to prevent them from looking bare. Delicate stud earrings or small hoops can add a subtle sparkle, while a statement ring or elegant watch can elevate the overall look without overpowering it.

Handbags and Footwear
In full-body photos, pair outfits with a handbag and shoes that look premium without stealing focus from the clothing. Opt for classic shapes and neutral colors that complement rather than compete with the outfit.

Additional Styling Tips

Layering for Luxury
Incorporate tasteful layering to add depth and sophistication. A well-fitted blazer over a silk camisole or a cashmere cardigan draped over the shoulders can instantly elevate an outfit.

Texture Play
Mix textures to create visual interest and convey quality. Pair smooth leather with soft knits or combine matte and glossy fabrics for a luxe contrast.

Steaming Pants

Make sure to steam any pants ahead of a shoot to avoid them looking wrinkly and cheap.

Tailoring Matters
Ensure all garments are impeccably tailored. Even the most expensive clothes can look cheap if they don't fit properly. Pay attention to sleeve lengths, hem lines, and overall fit.

Minimalist Approach
Sometimes, less is more in premium branding. Clean lines, monochromatic color schemes, and carefully chosen statement pieces can communicate elegance and exclusivity.

Grooming Excellence
Don't overlook hair and makeup. Sleek, polished hairstyles and natural-looking makeup with a focus on glowing skin can enhance the overall premium feel of the shoot. Pair wavy hair with more elegant outfits. In the case of tops with distinctive details near the collar, tie the hair back cleanly into a ballet bun.

These are all aspects that Ise AI's creative director pays special attention to when creating digital commerce product photography for our enterprise clients, such as Samsonite and New York and Co.

By focusing on these key aspects, you can create photoshoots that effectively showcase commerce products in their best light while maintaining a cohesive and premium aesthetic.