How digital marketing agencies charge retail brands for content and why this needs to change

There are varying types of digital marketing agencies, but typically they charge a monthly fee for managing ad buying plus extra fees for content creation.

Pricing Models for agency content creation

1. Per Piece Payment: Some agencies charge clients on a per-piece basis for content creation. This model is common among agencies that focus on content marketing and may offer different rates based on the type of content (e.g., blog posts, white papers, social media posts) and its complexity. Freelance platforms often report that rates can range from $100 for simple assignments to $1,000 or more for long-form projects

   [3].

2. Retainer Agreements

   : Many agencies prefer retainer agreements where clients pay a fixed monthly fee that covers a set amount of content or services. This model provides clients with ongoing support without the need to negotiate payments for each individual piece of content[2,3].

3. Project-Based Fees

   : Some agencies may also offer project-based pricing, where clients pay a lump sum for a specific campaign or project that includes multiple pieces of content [4].

4. Combination Models: It's not uncommon for agencies to use a combination of these models, charging a base fee plus additional costs for extra pieces of content beyond what is included in the retainer or project scope [2].

The issue with these pricing models is that retail brand clients are expected to pay money upfront for the product photography content costs, before knowing the ROI. As former retail brand owners ourselves, we think this needs to change and CAN change in today's age of AI.

Ise AI is the only digital marketing agency that offers unlimited content creation. You no longer have to worry about whether a specific piece of content is going to make your money back after you pay $100-$1000 for it. Instead, you pay only when you see an increase in sales and sell through, and the platform provides you as many pieces of content as you need to actualize that sales outcome.