Ise AI & Samsonite: Driving 30% Sales Growth Through Hyper-Personalized Content

Challenge
Samsonite faced lukewarm engagement in key markets as generic global content failed to resonate with regional demographics. European-centric lifestyle imagery (featuring models, locations, and cultural contexts) underperformed in African and Middle Eastern markets, where customers wanted to see products used by people who looked like them in locally relevant settings. With luggage being a high-consideration purchase, this disconnect risked losing customers at every funnel stage – from initial ad engagement to final checkout.

Solution
Ise AI deployed its granular personalization engine to transform Samsonite’s content strategy:

• Demographic-Driven Imagery: Replaced static global shoots with AI-generated content featuring region-specific models, apparel, and scenes (e.g., Dubai skylines for UAE customers, Lagos markets for Nigerian audiences)

• Full-Funnel Adaptation: Applied personalized visuals across 3 key touchpoints:

  • Top-of-Funnel Ads: Dynamic creative optimization (DCO) for social/media buys

  • Web PDPs: Hero images featuring customized model demographics and products in context (e.g., safari tours for adventure luggage in Kenya)

  • CRM Channels: Tailored email/SMS content with geo-specific imagery and layouts

• Asset Recycling and Variations: Repurposed existing product photos into thousands of market-specific variants
  

Results

• 2.5x higher CTR on personalized ads vs. generic campaigns

• 18% conversion rate boost

• 90% faster content experimentation and production

Testimonial

“Ise AI let us move from ‘one campaign fits all’ to showing customers exactly what they needed to see. The 30% sales jump proved that personalization isn’t just nice-to-have – it’s revenue-critical.”
– Samsonite Regional Marketing Marketing Lead

By aligning content with cultural identities and usage contexts, Ise AI helped Samsonite achieve fast growth while maintaining brand consistency scores across regions. The solution has now scaled to multiple markets (India, Africa, Middle East), proving that intelligent personalization drives both global cohesion and local relevance.