How Ise AI increased sales and efficiency for formalwear company ($180M annual sales)

Over the past 2 months, Ise AI and a large formal dress manufacturer ($180M annual sales) have collaborated to deploy several AI solutions across the Design, Sampling and Marketing and Sales stages of the product lifecycle, driving efficiency and sales increase.

A.  Design Stage: Rapid Visualization of New Concepts

Ise AI developed a product for the company’s sales and design teams to quickly generate images of new colors and new swatches on existing bestselling design silhouettes without redoing the entire product photoshoot.

Pattern transfer example

Today, in order to get images of a product SKU in different colors or prints, there are two options:

1. Re-do the photoshoot with the physical samples of the product in new patterns / colors — this costs multiple thousands of dollars and weeks to execute.

2. Use Photoshop to manually overlay a new pattern / color on the existing product image – this takes at least a few hours per image and the retouching results are often subpar.

3. Try other AI platforms — which fail to preserve original product details such as texture and contours and make the new output look flat.

The company gained the following benefits from using Ise AI’s platform:

1. Reduce time-to-market by 2x: Sales reps no longer have to wait for pattern makers and sewers to create physical samples – and then for the in-house photographer to complete photoshooting. This speeds up the company’s sell-in process and increases sales.

2. Reduce inventory risks: With Ise AI’s virtual visualization platform, the company can gauge retail buyer and end consumer demand before manufacturing new SKUs, thereby limiting inventory risks. 

3. 20% time and cost savings across designers and seamstresses: Using Ise AI’s Visualization platform, design teams no longer have to wait hours for a seamstress to sew a new sample or a remote retoucher to complete a manual pattern / color change in Photoshop. The sampling and sewing teams can also save time from not having to create physical prototypes for different customers.
   

B. Sampling Stage: Convert on-mannequin photos into on-model studio shots

Ise AI can transform on-mannequin photos into professional e-commerce assets to standardize content across channels. Using Ise AI, the company not only reduces eCommerce photography costs and gets faster content turnaround times, it can also customize images for different retailers. In one click, the company can feature different model faces and compositions for each target audience, while maintaining a consistent brand look.

BBX mannequin to on-model example

Additionally, the company better manages channel conflict – new content for each channel prevents consumers from reverse Google Searching a product image from a higher priced retailer to find lower priced options from other retailers.

Personalizing to Macy's vs Kohl's

C. Marketing and Sales Stage: Upgrade studio shots into editorials for enhanced pricing power and conversions

Ise AI helps the company upgrade studio shots into editorials for enhanced pricing power and conversions. Ise AI editorials are incorporated into the company’s DTC website seamlessly alongside other category assets, working in tandem to enhance consumer brand perception and pricing power.

In summary, Ise AI has expedited this customer's sell in by 2x, eliminated inventory risk of new samples, and increased the brand's pricing power and conversions via editorials. For a personalized demo and more customer testimonials, please reach out to michelle@ise-ai.com.