What photoshoot props should retail brands should pick to communicate premium branding?

One great way to cement and communicate a premium image for your brand is through photoshoot props. Here are some tips for props to pick for various retail categories:

Fashion

For high-end fashion brands, commerce photography props should exude sophistication and exclusivity.

Consider using:

• Vintage champagne glasses or crystal decanters

• Antique mirrors or ornate picture frames

• Luxurious fabrics like silk or velvet as backdrops

• Classic leather-bound books or art magazines

• Elegant fresh flower arrangements

Luggage and Handbags

To showcase luxury luggage and handbags, incorporate props that evoke a sense of adventure and opulence:

• Vintage maps or globes

• High-end watches or jewelry

• Premium writing instruments

• Leather-bound travel journals

• Artisanal chocolates or gourmet snacks

• Polaroids, iPads, and other digital luxuries that you'd fit into a bag

Footwear

For premium footwear brands, consider props that highlight craftsmanship and quality:

• Polished cloths and brushes

• Leather swatches or samples

• Artisan tools used in shoemaking

• Elegant shoe boxes or dust bags

These props can emphasize the attention to detail and care associated with luxury footwear[3].

Beauty

High-end beauty brands should focus on props that convey purity, indulgence, and effectiveness:

• Natural elements like orchids or smooth stones

• Luxurious towels or robes

• Crystal or glass containers

• Gold-plated beauty tools

• Silk eye masks or headbands

Such props can create an atmosphere of spa-like luxury and self-care, enhancing the perceived value of beauty products[4].

By carefully selecting props, retail brands can effectively communicate a premium vibe, unlock higher pricing power, and create compelling visual narratives that resonate with consumers.