Optimize vendor imagery for sell in to Macy's
To optimize vendor imagery for sell in to Macy's, retail brands should focus on the following key areas:
High-Quality Product Photography
Professional studio shots
Leverage professional product photography that showcases items in the best light-- there are digital platforms that can help you create editorial product photography without breaking the bank. Use high-resolution images with clean backgrounds to highlight product details[1].
Multiple angles
Provide images from various angles, including front, back, side views, and close-ups of important features or textures[1].
Lifestyle imagery
Include lifestyle shots showing products in use or styled contexts to help customers envision how items could fit into their lives[1]. Platforms like Ise AI helps you convert plain studio shoots into on-brand lifestyle imagery in minutes without breaking the bank.
Technical Specifications
Image requirements
Adhere strictly to Macy's technical image specifications, including:
File formats (typically JPEG or PNG)
Minimum resolution (often 2000x2000 pixels)
Color space (usually sRGB)
File naming conventions
White background
Use a pure white background (RGB 255,255,255) for main product images to maintain consistency with Macy's product pages[1].
Optimization for Digital Platforms
Mobile-friendly
Ensure images are optimized for mobile viewing, as many customers shop on smartphones4.Fast loading
Compress images appropriately to balance quality and file size for quick page loading4.
Brand Consistency
Visual branding
Maintain consistent visual branding across all product images to reinforce brand identity[1].
Color accuracy
Ensure colors in images accurately represent the physical products to minimize returns[1].
Enhanced Content
360-degree views or video content
Consider providing 360-degree product views or videos for a more immersive and engaging shopping experience[3]. You can convert custom product images to videos in less than one minute using Ise AI, without paying $5k+ for a photoshoot.
User-Generated Content Integration
Customer photos
Curate high-quality user-generated images to display alongside official product photos, enhancing authenticity[3].
By focusing on these areas, retail brands can create compelling and effective product imagery that aligns with Macy's standards and helps drive sales on their platform. Remember to regularly review Macy's vendor guidelines, as requirements may change over time.
