We’ve said this before — Retail needs its own foundation models. We often get asked in our first conversations with customer leads, “How is your platform different from Midjourney or Dall-E?” Here’s why:

Horizontal general-purpose image platforms like Midjourney and Dall-E don’t preserve product details properly. Retail imagery is extremely specific. At the minimum, images that are generated must accurately reflect product details — e.g., color, print and pattern, proportions and sizing. Ideally, the images should showcase an aspirational styling of the product that incentivizes consumer engagement and purchase.

Horizontal platforms like Midjourney are not designed to optimize for precision. Instead, they were built to simulate artistic creativity, a use case which permitted more deviation from input “correctness”. Even if you’re an expert at prompt engineering, there’s no amount of words that can precisely describe the pattern of your shirt.

We sent the following input product image plus the following text prompt to Midjourney

“A 4K resolution model wearing printed blue and white shirt, blue denim jeans, she is happy, 35mm lens, f/1.8, studio lighting, light grey background”

The blouse in the Midjourney output is completely different from the input! Also spot the uncanny details in the models' hands 👀

Now check out Ise AI’s output:

With retail imagery, it’s either completely correct or completely unusable — there is no in-between. Retailers and brands using the wrong AI image platform could risk misleading end consumers on what they are actually purchasing. 

Finally, Ise AI helps customers auto-refresh and optimize content in the background. Our platform runs in the backend — constantly remixing content from winning campaigns to drive inventory turnover — ultimately increasing sell through. 

Ise AI allows retailers and brands to have the best of both worlds — unlocking 3x+ gross sales growth and up to 4x cost reduction without sacrificing quality. Read more about Ise AI's proven ROI impact for enterprise customers in our Urban Jungle case study below.

Try out Ise AI for free today at https://www.ise-ai.com/